Erin McNaught's Cocky Ads

Playing on her cheeky nickname, McNaughty has posed in a new ad campaign for wine brand Cockatoo Ridge with a series of saucy slogans including "she likes a cockatoo".

The steamy shot of the former Miss Universe Australia posed with a cockatoo on her shoulder, is expected to raise eyebrows locally and in Europe, where its launch has been timed with McNaught's debut on Neighbours.

McNaught wasn't red-faced over the ad series' sexual references either.

"Some of the lines being used in the campaign are a bit cheeky, but that fits the brand and my personality," she said.

Erin Mcnaught and cockatoo